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V I D E O



Logo Animation concept idea for RedBull


C O N C E P T 

Beyond just a energy drink.

Motorsports: Formula One, MotoGP, Rallycross, Drifting, Motocross, Enduro
Skateboarding: Street skating, vert skating, park skating, big air competitions, and Red Bull Bowl Rippers
Mountain Biking: Downhill, Slopestyle, Enduro, and freeride


C A S E  S T U D Y

  • Red Bull's Audience: All About Energy and Pushing Limits
  • Age: 18-34 year olds are the core demographic.
  • Interests: People who enjoy extreme sports, adventure, and living life on the edge.
  • Unconventional Marketing: Red Bull is known for crazy stunts and out-of-the-box ideas to grab attention.

  • Red Bull goes beyond just selling an energy drink. They've cultivated a brand identity 

1. Energy and Excitement
2. Pushing Boundaries
3. Community and Lifestyle


 Year: 2024