RedBull Logo Animation
PROJECTMANIAC
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CINEMA 4DV I D E O
Logo Animation concept idea for RedBull
C O N C E P T
Beyond just a energy drink.
Motorsports: Formula One, MotoGP, Rallycross, Drifting, Motocross, Enduro
Skateboarding: Street skating, vert skating, park skating, big air competitions, and Red Bull Bowl Rippers
Mountain Biking: Downhill, Slopestyle, Enduro, and freeride
1. Energy and Excitement
2. Pushing Boundaries
3. Community and Lifestyle
Year: 2024
Logo Animation concept idea for RedBull
C O N C E P T
Beyond just a energy drink.
Motorsports: Formula One, MotoGP, Rallycross, Drifting, Motocross, Enduro
Skateboarding: Street skating, vert skating, park skating, big air competitions, and Red Bull Bowl Rippers
Mountain Biking: Downhill, Slopestyle, Enduro, and freeride
C A S E S T U D Y
- Red Bull's Audience: All About Energy and Pushing Limits
- Age: 18-34 year olds are the core demographic.
- Interests: People who enjoy extreme sports, adventure, and living life on the edge.
- Unconventional Marketing: Red Bull is known for crazy stunts and out-of-the-box ideas to grab attention.
- Red Bull goes beyond just selling an energy drink. They've cultivated a brand identity
1. Energy and Excitement
2. Pushing Boundaries
3. Community and Lifestyle