Ad for a shoe collaboration between Veja and Marni
The Veja x Marni video explores the vibrant collision of artistic expression and kinetic design. It seeks to visually translate the raw, uninhibited energy of the creative process into a tangible experience, mirroring the unconventional spirit of the collaborative footwear.
The core concept centers on capturing the dynamic of both the artist's hand and the shoe's form, emphasizing a seamless fusion of spontaneous creation and purposeful movement.
The core concept centers on capturing the dynamic of both the artist's hand and the shoe's form, emphasizing a seamless fusion of spontaneous creation and purposeful movement.
CASE STUDY
Role: Creative Director, Videographer, Designer
Talent: Isabella Santa Maria